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Closers Are Losers with Jeremy Miner

Jun 24, 2021


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Almost everyone in sales is familiar with the concept of B.A.N.T (Budget, Authority, Need, and Timing). But customers’ needs have changed immeasurably in the last 20 years or so, and there are a number of other shortcomings with B.A.N.T that have led to its rejection by today’s top sales teams.


In this episode, we’ll break down B.A.N.T, take a look at the shortcomings of B.A.N.T, why B.A.N.T offers no value to the buyer and more! Be sure to tune in to this episode of Closers are Losers!


In this episode, we cover:


  • Introduction  [00:00]
  • Why questioning skills are very critical [02:42]
  • Finding the emotional need or problem [08:08]
  • The advantage of having mistaken, confused prospects [13:37]
  • The two truth questions [14:56]
  • Our thoughts on the outdated B.A.N.T technique [16:09]
  • B.A.N.T - Budget [18:02]
  • B.A.N.T - Authority [22:37]
  • B.A.N.T - Need [26:40]
  • B.A.N.T - Timing [27:29]


If you're looking to take your sales to the 7th level, book a “Clarity Call” below and let’s see if you're a good fit for our sales training program! 👇🏼📞


About Jeremy Miner:

Jeremy Miner, Chairman at 7th Level, is an internationally recognized sales trainer who has taught thousands of people how to go from just getting average results in selling to becoming a high 6 figure and even 7-figure sales earner and be viewed as the "Trusted Authority" in their market.


Over the years, Jeremy has been asked by thousands of salespeople to train them on how to eliminate rejection, how to connect with their prospects, how to cold call, how to overcome their prospects objections/concerns, and finally how to close more sales without being a pushy, sleazy, disrespected salesperson. 7th Level Communications was created to take any salesperson, no matter their experience, from wherever they're in selling to getting them to a High 6 Figure and even 7-figure annual income in sales.


Visit for his latest blogs, news, tips, training.


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About 7th Level:

Our vision is to transform sales teams by completely disrupting selling and the traditional sales training space with the New Model of Selling. Our mission is to generate significant and sustainable increases in your business' performance, sales, and revenue. Check out the company website here:


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