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Closers Are Losers with Jeremy Miner

Jan 25, 2022

If you’re seeking to achieve better sales results but feel like you need to bash your head against the wall endlessly, then you’re doing sales wrong. 


Sales does not have to be difficult, but it doesn’t mean it’s easy, especially when you’re not equipped with the right skills to deal with this generation of buyers. 


In this episode, Josh Lyons, our guest, shares how selling felt like a boxing match until he learned the new model of selling, NEPQ. 


At first, he was a skeptic who just wanted to try the NEPQ training. As he began to apply the process taught to him, he achieved better sales results, doubling and then tripling his income. A feat that an average salesperson in his industry would find challenging to do. 


If you’re interested in learning more about the process Josh Lyons is using, check out this episode now. 


In this episode, we cover:


  • [0:00] Introduction 

  • [3:52] Josh shares his sales background 

  • [5:04] Average commissions salespeople in Josh’s industry makes 

  • [6:12] Why Josh shifted to sales from marketing 

  • [7:32] Josh’s old sales process 

  • [8:57] Letting go of one’s ego to get into the advanced training 

  • [10:46] What Josh realized when he first got into the NEPQ training

  • [13:34] Solution-based vs. problem-based selling 

  • [15:17] Situation questions that Josh learned to ask for his industry 

  • [18:11] Problem-awareness question that Josh incorporated in his sales calls 

  • [21:28] Josh shares what life would be if he did not join the NEPQ training 

  • [24:19] The “Why now?” question 

  • [26:10] Josh’s closing or commitment question 

  • [27:48] Words of advice for listeners 

If you're looking to take your sales to the 7th level, book a “Clarity Call” below and let’s see if you're a good fit for our sales training program! 👇🏼📞



Join the Sales Revolution: If you’re ready to do sales differently, you’re in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling.


About Jeremy Miner and Matthew Ryder:

Jeremy Miner, Chairman at 7th Level, is an internationally recognized sales trainer who has taught thousands of people how to go from just getting average results in selling to becoming a high 6 figure and even 7-figure sales earner and be viewed as the "Trusted Authority" in their market.


Over the years, Jeremy has been asked by thousands of salespeople to train them on how to eliminate rejection, how to connect with their prospects, how to cold call, how to overcome their prospects objections/concerns, and finally how to close more sales without being a pushy, sleazy, disrespected salesperson. 7th Level Communications was created to take any salesperson, no matter their experience, from wherever they're in selling to getting them to a High 6 Figure and even 7-figure annual income in sales.


Visit for his latest blogs, news, tips, training.


Matthew Ryder, an ex-special force turned salesman, Chief Executive Officer at Sales Sniper Consulting, and Chief Executive Officer at 7th Level, co-host of the “Closers are Losers” podcast, has been selling pretty much full-time for about 12 years. He spent the last few years selling full-time as a commission-only sales rep and has achieved the rare feat of making seven figures in commissions, averaging close to one million every month in contract value! 


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About 7th Level:

Our vision is to transform sales teams by completely disrupting selling and the traditional sales training space with the New Model of Selling. Our mission is to generate significant and sustainable increases in your business' performance, sales, and revenue. Check out the company website here:

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